The Scientific American Day in the Life of Your Brain |  | Authors: Scientific American, Judith Horstman
Publisher: Jossey-Bass
Category: Book
List Price: $25.95
Buy New: $13.95
as of 9/10/2010 01:53 CDT details
You Save: $12.00 (46%)
New (34) Used (12) from $12.00
Seller: sbd-
Rating:  19 reviews
Sales Rank: 27780
Media: Hardcover
Edition: 1
Pages: 264
Number Of Items: 1
Shipping Weight (lbs): 2.4
Dimensions (in): 9.4 x 7.2 x 1.2
ISBN: 0470376236
Dewey Decimal Number: 616.8
EAN: 9780470376232
ASIN: 0470376236
Publication Date: August 31, 2009
Availability: Usually ships in 1-2 business days
| |
| Features:
| • | ISBN13: 9780470376232 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
|
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
Have you ever wondered what’s happening in your brain as you go through a typical day and night? This fascinating book presents an hour-by-hour round-the-clock journal of your brain’s activities. Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of your brain at work and at play. The Scientific American Day in the Life of Your Brain reveals what’s going on in there while you sleep and dream, how your brain makes memories and forms addictions and why we sometimes make bad decisions. The book also offers intriguing information about your emotional brain, and what’s happening when you’re feeling love, lust, fear and anxiety—and how sex, drugs and rock and roll tickle the same spots. Based on the latest scientific information, the book explores your brain’s remarkable ability to change, how your brain can make new neurons even into old age and why multitasking may be bad for you. Your brain is uniquely yours – but research is showing many of its day-to-day cycles are universal. This book gives you a look inside your brain and some insights into why you may feel and act as you do. The Scientific American Day in the Life of Your Brain is written in the entertaining, informative and easy-to-understand style that fans of Scientific American and Scientific American Mind magazine have come to expect.
|
| Customer Reviews:
Showing reviews 1-5 of 19
 The Reason Behind the Rhyme August 30, 2009
J. T. Long
19 out of 19 found this review helpful
Thank you Judith Horstman for doing the impossible. You took these mysterious creatures called humans and explained what is really going on behind the scenes in the brain hour by hour, seemingly random emotion by random emotion. You showed in scientific terms that there is a reason behind the daily rhyme. My afternoon mocha cravings are based on my hormonal cycles. My tendency to forget what I needed at the grocery store is because of changes in my neurotransmitters after age 40. Best of all, you gave me the practical tools for making the most of my potential brain functioning by scheduling appropriately, relieving stress and focusing on the possible. This well-researched book moves beyond pop-science to applied research.
diary for my mind and yours September 11, 2009
judith A. (los angeles, california)
12 out of 12 found this review helpful
this book strikes a marvelous balance between medical research and popular curiosity, satisfying both the lay person and the professional. it can surely be equally at home on the bookshelf of a physician or a housewife. it's comprehensive, but VERY digestible. the organization is quite clever, and it's written in an extremely readable style - it just whizzes along, and I gleaned a great deal along the way: about brain chemistry, up-to-date research in neuro-transmission, the inner workings of brain functions in the most ordinary of activities. it offers a great way to UNDERSTAND! I highly recommend this.
This is a great book! August 29, 2009
Ferris Buck (Vermont, USA)
11 out of 11 found this review helpful
This book gives is a thorough description of the workings of the brain, written for us, lay people! Judith Horstman's lively, readable prose, presents much useful information: meditation increases attention while delaying aging; brain exercise and a strong social network decrease the odds of developing dementia; diet can quell morning crabbiness, increase afternoon focus, and promote sleep. This book gives complete descriptions and is perfect for anyone interested in mind/body interaction, mental health, or aging.
Brainy, sharp and crystal clear October 8, 2009
Matt Perry (Sacramento, CA USA)
5 out of 5 found this review helpful
Ask any reader of health journalism what their most common complaint would be and they would undoubtedly say: "The issue is too complex and the writer didn't make it any easier for me."
This book is marvelous because it successfully walks that tightrope between scientific reporting and crystal clarity. Horstman takes on a complicated subject and explains it both thoroughly and clearly.
If you've ever been confused by the difference between your hippocampus and amydgala (aren't we all?) this book answers those questions with intelligence, wit and panache. It spans the complicated physical and chemical makeup of our brains as well as the human emotions and actions they spur.
This is a wide-ranging book that both neuroscientists and regular folks can enjoy. As a fellow health reporter I stand in steadfast admiration at this achievement.
Accessible and Mesmerizing September 29, 2009
4 out of 4 found this review helpful
As a therapist I have attended many, many lectures by world-class neuroscientists. Never has the operation of the brain been so clear.
Judith Horstman has written a totally readable and memorable book about what your brain is up to on a 24-hour basis. It is a real page turner as the reader learns all the crazy stuff that goes on in your brain at different hours of the day, much of it completely out of our awareness. As a therapist, this is an invaluable learning and teaching tool.
Robin MacDonald
Showing reviews 1-5 of 19
|
|
|
